Paul Morey Cues
Paul Morey Cues handcrafts unique, one-of-a-kind pool cue products and accessories from quality materials. They wanted help capturing their brand visually and using the new brand to inspire the look and feel of their website and marketing materials.
The logo should be designed, keeping it mind all touch points, including usability on pool cue butt caps.
Key brand words: Quality, Craftsmanship, Handcrafted
Inspiration: wood materials, trees, cues, monograms, Paul’s workshop, etc.
A handsome color palette of black, warm-black, dark brown and gold brown were used to reflect the aesthetic of wood materials often used in the pool cues themselves.
The tree in the logo was preferred because it was significant in reflecting a “family tree” and the legacy of woodworking in the family. The cues themselves are also made of unique wood materials, so the tree doubles in it’s significance for this brand.
A Google Font, Raleway, was chosen for use throughout materials and the website because of it’s readability and easy-access to anyone working with the brand.
THIS PROJECT INCLUDED:
- Assessing the previous logo's significance to the client and opportunities to improve.
- Creating style boards based on the creative brief to determine the direction of the visual brand.
- Exploring, designing, and presenting logo options to the client.
- Designing a portfolio website showcasing pool cues.
- Creating on-brand marketing materials and securring social media handles.
