promotions coordinating & design
Manhattan Beach Business Journal is the official quarterly magazine of the Manhattan Beach Chamber of Commerce.
My role as Graphic Designer and Promotions Coordinator has three parts:
(1) Design marketing materials such as email promotions, web banners, letters, postcards, posters and media kits targeting new publishing clients and advertisers.
(2) Communicate effectively with chambers of commerce and municipalities by presenting clear, step-by-step, user-friendly instructions to help implement ad sale campaigns while facilitating timely publication delivery.
(3) Create support materials for sales reps such as media kits, business cards, flyers and contact form landing pages to facilitate success during sales campaigns.
I focus the designs of the promo materials around advertising benefits for Chamber members and the upcoming magazine issue’s theme. Here I’ve included key-phrases such as “Put Your Business In Print & Online with One Display Ad!” along with a stock image to compliment the next issue’s theme, Young Professionals & Entrepreneurship.
THIS PROJECT INCLUDED:
- Designing and printing the announcement letter.
- Designing and coordinating distribution of the announcement email, interim email (not shown) and “last chance” email (not shown).
- Designing, preparing for print and sending the postcard mailer to a vendor.
- Collecting and organizing design assets such as photos, text, fonts and logos for use on marketing materials.
